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Discover America Partnership

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Discover America Partnership Briefing at the National Press Club with First Secretary of Homeland Security and Former Governor of Pennsylvania, Tom Ridge on the report, “An Economic Analysis of New Visitor Entry Policies for the United States,” Friday, June 15, 2007.


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Fact:

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Power of Travel (GMI Research, 2005)

  • Those who have visited the U.S. are 42 percent more likely to have a favorable opinion of the U.S.
  • Of those that haven't visited the U.S., only 38 percent hold a favorable opinion of the country; 54 percent of those that have visited have a favorable opinion of America (16 point increase represents a 42 percent difference)
  • The power of travel also increases favorability toward Americans: 72 percent of those that have visited hold a favorable view of Americans versus only 61 percent who haven't visited